Digital Marketing Manager-Email

Chicago, IL Marketing - Full Time Apply Now

Nurture Life is a rapidly growing food company that delivers fresh, nutritious, ready-to-enjoy meals, but the mission that unites us goes so much deeper than that. Together we’re raising the bar for kids food, creating meals that are healthy, delicious and convenient, that parents can be proud to serve and kids love to eat. Our meals are developed by registered dietitians and chefs and tailored to each daily member’s unique age, stage, and developmental needs.

 

We’re a team of individuals united by a powerful mission, but we’re also an emerging player in the fast-paced and highly competitive food tech industry. As a high-growth start-up, we’ve scaled rapidly in the past couple of years–expanding our product offerings and service across the contiguous U.S.. By joining Nurture Life, you’ll be part of a tight-knit team led by professionals with decades of experience in both the tech and food industries. We hire talented people who share our vision and then give them the freedom (and the responsibility!) to develop new ideas, innovative approaches and directly impact our growth and success. We believe in inspiring the extraordinary in our people and know that our team is the core of our success. From our food production team to our company leadership, we foster an environment where everyone is encouraged to collaborate, experiment and promote bold ideas We support our team members and empower them to use their unique talents as part of a unified, mission-focused organization. 

 

Our vision doesn’t stop at today’s dinner or tomorrow’s lunch. Join Nurture Life’s dynamic, dedicated and diverse team to help create healthy futures for yourself and our customers. 

 

We value…

  • Raising the standard for children’s food in America
  • Exceeding our customers’ expectations 
  • Inspiring the extraordinary in our team

POSITION SUMMARY

 

We are looking for an accomplished, multifaceted, self-motivated email marketing manager who is willing to take a crucial revenue-driving and customer-facing marketing channel for Nurture Life and drive exponential improvement in its performance. Our ideal candidate is someone who is a strategic marketer for the email channel but also simultaneously data-driven and creative. Nurture Life is a rapidly growing startup in the foodtech industry led by a team with decades of experience in the technology and food and beverage industries. 

 

POSITION DUTIES AND RESPONSIBILITIES

  • Lead the holistic email marketing strategy and execution for Nurture Life with the full responsibility for hitting email channel KPIs including acquisitions, winbacks, open rates, and conversion rates
  • Plan, create and manage email marketing campaigns focused on driving customer conversion, lead generation, customer retention, winbacks and content distribution
  • Create a rigorous A/B testing and optimization process for the email channel that will continuously drive incremental performance wins within Nurture Life’s email marketing
  • Create an email messaging content calendar and roadmap that effectively communicates to our existing and potential customer base
  • Lead and manage the creative, content, and workflow processes for all email communications
  • Embrace segmentation and create targeted segments and segment-specific content that will drive better, more relevant content for Nurture Life customers and prospective customers
  • Develop advanced analytics and reporting measuring performance across all of our email marketing initiatives
  • Translate insights from the email channel into actionable learnings across all channels including SMS
  • Lead the development and creation of our SMS strategy
  • Collaborate with a motivated Marketing team to integrate the email strategy into the holistic marketing, customer acquisition, and customer retention strategies
  • Work within our ESP and Business Intelligence tools to effectively execute email marketing workflows and campaigns
  • Evaluate Nurture Life’s current ESP and determine what new platforms, technologies, or tools should be utilized

 

WE WOULD LOVE FOR YOU TO HAVE…

  • 3+ years managing the email channel for a direct-to-consumer brand is a must. Direct experience working on a direct-to-consumer subscription service is a plus
  • Hold a bachelor’s degree in marketing, communications or related field
  • Be Nurture Life’s biggest consumer champion, going above and beyond to grow our brand in one of our most forward-facing channels
  • Experience working within an ESP; Iterable experience a plus
  • Well versed in analytic systems and business intelligence tools such as Google Analytics, Google Tag Manager, Excel, and Looker
  • Rigorous experience creating A/B testing and optimization plans for the email channel
  • Strong content creation capabilities spanning visual graphic design to writing creative copy
  • Have strong communication skills, time management skills and adherence to project timelines
  • Have strong experience in dissecting large, disparate sources of data and deriving insights
  • Be a data driven marketing professional, SQL or data analysis experience is a plus
  • Demonstrate a willingness to learn and work with cross-functional teams to successfully drive agile marketing innovation and execution
  • Multitask, working within deadlines and shifting gears in a fast-paced environment
  • Seize opportunities to produce results without direct supervision and direction at times

 

WE PROUDLY OFFER

  • Medical, dental and vision benefits
  • 401(k) savings plan
  • Commuter benefits
  • Paid company holidays and paid time off 
  • Generous paid parental leave