Influencer, Partnerships, and Public Relations Marketing Manager

Chicago, IL Marketing - Full Time

Nurture Life, headquartered in the River North area of Chicago, is a subscription service that prepares freshly made, nutritionally balanced, ready to eat meals for babies, toddlers and kids and delivers them weekly, straight to customers’ doors. Our team of chefs and pediatric dietitian collaborate on every menu to ensure meals meet the changing nutritional needs of growing kids while introducing them to new flavors and textures. Our commitment to sourcing and producing the highest quality products and delivering a phenomenal customer experience means peace of mind for our families. Our passion is to impact the healthy development of children and revolutionize mealtime for families.

 

We value…

  • Providing customers a phenomenal experience every time
  • Sourcing and producing the highest quality products
  • Investing in our people, our greatest asset

 

POSITION SUMMARY

 

The influencer, partnerships and public relations manager is responsible for creating and activating external relationships with influencers, strategic brands, affiliates and the media. This talented and driven individual will work with cross functional team members, talent management companies and agencies to develop and execute a cohesive strategy that drives brand awareness and new customer acquisition. 

 

You will fully own influencer, affiliate, brand partnership and earned media campaigns from beginning to end, inclusive of tracking and analyzing performance to drive learnings and integration opportunities with the broader marketing team. In this role, you understand the value of an integrated approach to campaigns and authentic storytelling to build brand awareness and affinity. You are a creative and entrepreneurial-minded marketer who is passionate about identifying new channels to drive growth. You never settle for the status quo.

 

POSITION DUTIES AND RESPONSIBILITIES

 

Influencer Marketing

  • Lead the execution and strategy in scaling a sustainable, national influencer marketing program that maps back to business goals
  • Lead talent and influencer ideation, research, outreach, engagement and management
  • Initiate, draft, negotiate and close new influencer engagements
  • Manage influencer calendar to ensure an always on approach 
  • Manage influencer budget, forecasting process and performance, optimizing for efficiency and effectiveness
  • Compile deliverables post-campaign with results recap and summary, and determine how to proceed with influencers and/or campaigns, renewing or discontinuing partnerships as warranted

 

Brand Partnerships

  • Identify, research and develop new strategic brand partnerships that align to Nurture Life brand and marketing priorities
  • Initiate, structure, negotiate, close and manage strategic brand partnerships
  • Manage cross functional team to execute brand partnerships with excellence across all consumer touchpoints
  • Develop and manage brand partnership calendar to ensure an always on approach
  • Align brand partners to the overall brand and content strategy, and ensure the programs maps back to business goals
  • Track and analyze the performance of brand partnership activations and campaigns, with results recap and summary

 

Affiliate Marketing

  • Launch, manage and optimize affiliate marketing program to drive revenue growth through top affiliate networks such as ShareASale
  • Research, approve and onboard new affiliates, collaborating with internal and external partners to efficiently drive campaign performance
  • Work collaboratively with affiliates and cross-functional team to develop and launch new creative, custom offers, exclusives and other opportunities to continue to build a successful program that maps back to business goals
  • Manage and monitor daily affiliate performance and budget, course-correcting as necessary
  • Diligently monitor affiliates for agreement compliance, actively removing bad actors from the program
  • Track and analyze performance, using results to determine how to proceed with affiliates and/or campaigns

 

Public Relations

  • Build and execute Nurture Life’s earned media strategy
  • Create, manage and update public relations calendar, in collaboration with cross-functional team
  • Build and maintain strong relationships with key media players, developing creative pitch angles that lead to coverage
  • Write and distribute press releases that align to Nurture Life brand and marketing goals
  • Ensure a consistent brand message across all communications
  • Monitor and report on Nurture Life and competitor earned media activity

We would love for you to have…

  • Bachelor degree in marketing, communications or other related discipline required
  • 3+ years of experience in influencer marketing, talent relations, public relations
  • Solid experience negotiating and closing influencer and partnership contracts; a deal maker
  • Experience with talent management companies 
  • Experience working with affiliate networks such as ShareASale
  • Strong project management skills and highly detail-oriented; can prioritize and manage a high volume of work with multiple, competing priorities
  • Highly developed interpersonal skills and ability to build and maintain strong relationships with our influencers, talent management companies, brand partners, affiliates and publishers
  • Creativity, curiousity and thrive in a fast-paced environment
  • Deep understanding of analytics, reporting and data management tools (Google Analytics) with ability to translate data into actionable insights
  • Exposure to SEM and Paid Social
  • Ability to work with APIs and monitor/manipulate data feeds
  • Proficient with Microsoft Office (Word, Excel, PowerPoint) and Google Drive
  • Strong drive for continuous improvement and results-driven
  • Proven ability to work independently and in team settings
  • Strong interest and knowledge of pop culture and the celebrity/brand landscape
  • Monitor and keep abreast of entertainment industry news and trends

 

WORK ENVIRONMENT

Work environment involves limited risks or discomforts, which require special safety precautions, e.g., working around moving machines in production facilities

 

PHYSICAL DEMANDS

Long periods of sitting and eye strain due to close proximity to computer. Light to moderate lifting, up to 25 pounds, to move material from time to time.

 

We are proud to offer…

  • Medical, dental and vision benefits
  • 401k savings plan
  • Commuter benefits
  • Paid company holidays and vacation days
  • Generous parental leave
  • A company-stocked kitchen for mid-day snacks
Apply Now