Influencer, Public Relations, and Affiliate Marketing Associate

Chicago, IL Marketing - Full Time Apply Now

Nurture Life is a rapidly growing food company that delivers fresh, nutritious, ready-to-enjoy meals, but the mission that unites us goes so much deeper than that. Together we’re raising the bar for kid’s food, creating meals that are healthy, delicious and convenient, that parents can be proud to serve and kids love to eat.

We’re a team of individuals united by a powerful mission, but we’re also an emerging player in the fast-paced and highly competitive food tech industry. As a high-growth start-up, we’ve scaled rapidly in the past couple of years–expanding our product offerings and service across the contiguous U.S.. By joining Nurture Life, you’ll be part of a tight-knit team led by professionals with decades of experience in both the tech and food industries. We hire talented people who share our vision and then give them the freedom (and the responsibility!) to develop new ideas, innovative approaches and directly impact our growth and success. We believe in inspiring the extraordinary in our people and know that our team is the core of our success. From our food production team to our company leadership, we foster an environment where everyone is encouraged to collaborate, experiment and promote bold ideas. We support our team members and empower them to use their unique talents as part of a unified, mission-focused organization.

 

Who We Are Looking For…

 

We are looking for a passionate and relationship-driven individual to lead our in-house Influencer, PR & Affiliate marketing efforts. The ideal candidate is a great relationship builder able to forge strong partnerships with influencers, affiliate channel partners, and media partners. You understand the value of an integrated approach to campaigns and authentic storytelling to build brand awareness and affinity. You are a creative, entrepreneurial-minded, and analytical marketer who is passionate about identifying new channels to drive growth. This Inflencer, PR & Affiliate Marketing Associate will report directly to the Chief Marketing Officer and work on a progressive marketing team passionate about creating the very best meals for kids.

 

We value…

 

  • Raising the standard for children’s food in America
  • Exceeding our customers’ expectations
  • Inspiring the extraordinary in our team

 

Your days will consist of…

  • Leading the execution and strategy in scaling a national influencer marketing program that maps back to business goals like customer acquisition, retention, and brand awareness
  • Leading talent and influencer ideation, outreach, negotiation, engagement and management
  • Managing influencer calendar, budget, and forecasting process, optimizing for efficiency and effectiveness
  • Compiling deliverables post-campaign with results recap and summary, and determine how to proceed with influencers and/or campaigns, renewing or discontinuing partnerships as warranted
  • Managing and optimizing Nurture Life’s affiliate marketing program to drive revenue growth through top affiliate networks; rack and analyze performance, using results to determine how to proceed with affiliates and/or campaigns
  • Building and executing Nurture Life’s earned media strategy by creating, managing, and updating public relations calendar, in collaboration with cross-functional team
  • Building and maintaining strong relationships with key media players, developing creative pitch angles that lead to coverage

We would love for you to have…

  • Bachelor degree in marketing, communications or other related discipline required
  • 3+ years of experience in influencer marketing, talent relations, public relations
  • Solid experience negotiating and closing influencer and partnership contracts; a deal maker
  • Experience with talent management companies
  • Experience working with affiliate networks such as ShareASale and Impact Radius
  • Strong project management skills and highly detail-oriented; can prioritize and manage a high volume of work with multiple, competing priorities
  • Highly developed interpersonal skills and ability to build and maintain strong relationships with our influencers, talent management companies, brand partners, affiliates and publishers
  • Creativity, curiosity and thrive in a fast-paced environment
  • Deep understanding of analytics, reporting and data management tools (Google Analytics) with ability to translate data into actionable insights
  • Ability to work with APIs and monitor/manipulate data feeds
  • Proficient with Microsoft Office (Word, Excel, PowerPoint) and Google Drive
  • Strong drive for continuous improvement and results-driven
  • Proven ability to work independently and in team settings
  • Strong interest and knowledge of pop culture and the celebrity/brand landscape
  • Monitor and keep abreast of entertainment industry news and trends

 

WE PROUDLY OFFER

  • Medical, dental and vision benefits
  • 401(k) savings plan
  • Commuter benefits
  • Paid company holidays and paid time off
  • Generous paid parental leave